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  • Writer's pictureDolly Gupta

India Fantasy Cricket Marketing Tips

Cricket isn't just a sport in India; it's a religion. With tournaments like the IPL enjoying a viewership of 405 million in 2020, the fantasy cricket segment offers a massive market. With the fantasy sports industry in India set to touch $3.7 billion by 2024, capitalizing on cricket's popularity can yield exponential returns. Here are some proven marketing tips to succeed in India's fantasy cricket arena.


India Fantasy Cricket Marketing Tips
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Top 10 Cricket Marketing Tips in India

#1. Understand Your Target Audience

While cricket fans are the obvious target, fantasy cricket appeals to those interested in online gaming. For instance, major events like India-Pakistan matches or Asia Cup tournaments tend to attract diverse participants, including casual fans and online gamers.

Statistics reveal that the age group between 25-40 years is the most active in fantasy sports in India.

#2. Leverage the Power of Influencers

Endorsements from cricketing legends or popular influencers can be a game-changer. Imagine the impact of Virat Kohli discussing strategy for an upcoming ODI series on your fantasy cricket platform. It lends credibility and draws in his millions of followers.

Since 70% of Indian consumers trust influencers, having a cricket celebrity or influencer endorse your fantasy cricket platform can work wonders.

#3. Integrate Real-Time Match Insights

Cricket is a game of stats and numbers. Real-time match insights, player statistics, and performance metrics can make your platform more engaging. For example, offering in-depth analysis and stats during the Ashes series can make your platform the go-to destination for serious cricket aficionados.

#4. Offer Seasonal and Event-Based Promotions

Capitalizing on major cricket events like IPL, World Cup, or Ashes series with special offers and promotions can attract new users. During IPL 2023, fantasy sports platforms witnessed a 20% rise in user engagement.

#5. Social Media Engagement

India had over 320 million Facebook users in 2021, making social media a potent tool for marketing. Use platforms like Instagram and Twitter to post regular updates quizzes, and engage in conversations around cricket. Create engagement by posting around significant events like the IPL playoffs, Asia Cup, World Cup, etc.

#6. In-App Features and Gamification

Adding in-app features like leaderboards, weekly challenges, and bonuses can significantly boost user engagement. According to a Deloitte report, gamification increases user engagement by up to 30%. For instance, introduce a special leaderboard tracking performances across the series during the Asia Cup.

#7. Collaborate with Cricket Boards and Leagues

Partnering with cricket boards or obtaining official tournament sponsorship, as MyTeam11 did with the 2019 West Indies-India series, can lend unparalleled credibility and visibility to your platform.

#8. Mobile-First Approach

With mobile internet usage in India set to grow by 25% in 2023, ensuring your platform is optimized for mobile is a no-brainer. In-app features like leaderboards or weekly challenges keep users engaged. Fans want real-time updates, especially during high-tension matches, like an India-Pakistan clash, World Cup, etc., and a mobile-friendly platform can deliver that experience seamlessly.

#9. Testimonials and Reviews

Consumer Review Survey indicates that 88% of consumers trust online reviews as much as personal recommendations. Encourage satisfied customers to leave positive reviews.

#10. Multiple Payment Options

Considering that 40% of the Indian population is unbanked, offering multiple payment options like UPI and Paytm is crucial. Mobile wallet transactions in India totalled INR 1,760 billion in 2020, demonstrating the importance of this feature.


Conclusion

The fantasy cricket market in India offers unparalleled growth opportunities. A targeted marketing strategy that leverages cricket's enormous popularity taps into India's digital trends, and provides a seamless user experience can catapult your platform into the big leagues. With a focus on credibility, engagement, and ease of use, you're not just betting on a cricket match but investing in a goldmine of opportunities.

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